A successful energy efficiency program requires a solid strategic marketing plan. Whether you’re engaging customers, business owners or homeowners, we’ll help you get your audience on board with your energy efficiency goals through clear branding and messaging.
The key to increasing customer conversion and satisfaction rates is ensuring the right people receive the right message at the right time.
When developing a strategic marketing plan, Ecolighten views every project through a holistic lens and considers all the players. Our extensive experience working with utilities and governments as well as home and business owners, has given us an excellent understanding of how each stakeholder thinks and acts. And as our client, you benefit from these insights.
Market Research and Campaign Conception
Our energy consultants conduct a deep-dive into your customers’ psychographic and demographic data to see how best to reach them and deliver your message in a clear, meaningful way. From there we design a strategic marketing campaign driven by clarity and purpose.
Creative Development and Media Planning
Increasing customer conversion and satisfaction success rates depends on ensuring your message is properly marketed to the right audience. Ecolighten develops high impact branding and messaging to encourage customer participation, and assesses which media channels will be most effective for delivering your key messages.
Marketing and Engagement
A well-designed marketing campaign is a measurable one. Once your campaign is launched we track its success closely to ensure customers are educated and engaged, and the numbers are on target.
Market Evaluation and Validation
Through close monitoring and verification we keep you on track with your energy savings goals. All the data gathered is reported and presented to provide clear insights back to your team and stakeholders.
Ecolighten is an energy efficiency consulting firm that thinks of everything–from concept to completion–so you don’t have to.